BEN & JERRY’S EXTENDS SALE OF ‘GOODBYE YELLOW BRICKLE ROAD’—PROCEEDS BENEFIT EJAF
In summer 2008 Ben & Jerry’s, creators of unique ice cream flavors, released a limited-edition, custom ice cream—Goodbye Yellow Brickle Road—to honor Sir Elton John’s first concert in Vermont (home of Ben & Jerry’s).A portion of the proceeds from the sale of Goodbye Yellow Brickle Road were donated to the Elton John AIDS Foundation (EJAF). Due to an overwhelming response to the ice cream, Ben & Jerry’s will re-release the special edition ice cream through summer 2009, and again, a portion of the proceeds will go to EJAF. In 2007-08, AID Upstate received a Southern REACH grant to expand our HIV prevention programs in the African-American Community. The Southern REACH grant program was a joint venture between the National AIDS Foundation and the Elton John AIDS Foundation. According to a press release from EJAF, the limited release ice cream is available through Safeway, Vons, Stop & Shop, Hannaford, Dominick’s Meijer, Wal-Mart and Ben & Jerry’s Scoop Shops [www.benjerry.com].
According to Jerry Greenfield, Co-Founder of Ben & Jerry’s, “There was only one way we could honor Sir Elton in true Ben & Jerry’s fashion—an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”

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